The car-buying experience: What buyers should look out for and whom they should trust.

Today, more and more car buyers are shopping online and doing their due diligence by researching dozens of dealerships, makes and models before ever stepping foot on a car lot. Consumers’ attention has become more divided and time, more scarce. Traipsing from one dealer to the next has become rudimentary. In this blog post, we’re going to help you sift through a handful of smoke and mirror tactics, so that you’re able to find a new or used dream car that fits your lifestyle, at the right price, faster.

Buying a car is a big deal. It’s a very large investment and should warrant heavy consideration. You should never feel pressured into making this type of decision. Salesmen will often tell you that the offered price is only available for a limited amount of time, and that several other people are interested in the vehicle, so you’d better hurry up and make a rash decision! Smart buyers do as much research as they can online, considering pricing and features of each option, so that by the time he or she arrives on a lot, they’re prepared to be respectful, of course, but to take fuzzy or confusing information with a grain of salt.

Another trick that Ford competitors in Morgantown, Fairmont, Clarksburg and surrounding areas employ, is an inflated trade in. This works when you’ve got a set price in mind that you want to accept for your trade in. They’ll offer you exactly what you want, but make up for it on the backend by inflating the price of your new car. You think you’ve won, but don’t be fooled. On the other hand, you may come into the dealership with a monthly payment threshold; salesmen will get the number to where you want it, but they’ll prolong the loan term so you’re actually paying more in the long run. The best thing to do in this situation is to negotiate each part of the purchase, independently. At Toothman Ford, we refuse to play games. We invite you to shop as many dealerships as you’d like to determine the best choice for your family. 

Another device of deception that we’ve seen time and time again, is the good ol’ bait and switch. Our customers have voiced their experiences with dealers who’ve advertised unbelievable pricing online, only to be “sold out” once a customer arrives at the dealership. The goal here is to simply get you onto the lot. Our online inventory is updated frequently to ensure that what you see, is what you get. If you’re unsure about a vehicle’s availability or pricing, simply call the dealer. If you’d like additional peace of mind, request an email or fax from the dealer to confirm that a vehicle is still in stock. That way, you’re able to prove your case, should a car, truck or SUV magically disappear upon your arrival. We’re busier today than we’ve ever been, who has time to waste on a daily basis?

Beware of the middleman. General automotive resource websites like, and (Kelley Blue Book) advertise a comparison platform, which essentially allows customers to search new and used inventory from various dealers to determine the best price. What you’ll find at Toothman Ford, is that we’re able to offer a better car-buying experience by eliminating the middleman and demonstrating complete honesty, up-front, every time. We offer the most competitive prices, proudly displayed beside each of our vehicles. Our goal is to exceed our customer’s expectations by providing the best vehicles at the greatest value and customer service to match. But don’t take our word for it, we invite you to read some of our customer’s DealerRater or Google + reviews. We’re proud to say that our customers have thoughtfully rated us above any other Ford Dealership in West Virginia.

The bottom line is this: Do not take vehicle purchase lightly. By becoming an educated consumer, you’ll avoid a lot of the pitfalls that have plagued buyers for decades. Do your research and take your time. If you have any questions, or would like to speak with our owner, JR Toothman, please call (304) 265-3000!

Happy Holidays, from Toothman Ford!

Toothman Ford Holiday Gift Guide

The Holidays are officially here! Gifts have been purchased, wrapped and placed below each twinkling Christmas Tree. For those of you who’ve not yet wrapped up Holiday Shopping, listen up! We’re offering last minute, gift-giving guidance just before Santa heads back to the North Pole. Toothman Ford’s 2014 Gift Guide is spot-on and (sigh of relief) requires no more stressful Holiday shopping!

For the Responsible One

Gift this to an individual who not only appreciates the appearance of a freshly-detailed vehicle, but also, recognizes that caring for a vehicle is simply smart ownership.

  • Gift Certificates for Car Details: Select any dollar amount and it will never expire! Treat your friend or family member to something they can really take advantage of when the salty, wintry mix melts! Our experts will get them in quickly and spend quality time ensuring that each car, truck or SUV looks as good as new! This is the gift that keeps on giving. Buy a gift certificate worth one detail, or buy a year’s worth- it’s up to you!

Ford Dealership Morgantown, WV

For the Rough & Rugged

This versatile gift is perfect for virtually everyone! For those that live life and make a mess in the process. Trust Weather Tech Floor Mats to protect your vehicle’s resale value!

  • Holiday Specials on Weather Tech Floor Mats: This one is a steal! We’ve got unbelievable Holiday Specials on Weather Tech Floor Mats now through New Years! All-Weather floor mats are designed to offer top-of-the-line protection for a variety of makes and models. Whether your vehicle is only responsible for getting you from Point A to Point B, or if its responsibilities include much more work, like transporting an entire soccer team, trust Weather Tech Floor Mats to pull away dirt and debris like no other product on the market.

Toothman Ford Weather Tech Floor Mats

For those that enjoy a little added bonus

Sneak in an extra gift under the tree with your name on it. P.S. It won’t cost you anything extra!

  • Free Gallon of Washer Fluid: Proper vehicle maintenance includes consistent oil changes and tire rotations completed by certified automotive professionals. Let us reward your due diligence! Receive a FREE gallon of washer fluid when you schedule an oil change and tire rotation, now through New Years. That’s one sweet cherry on top!

Toothman Ford

Skip the Big Box Experience and Shop Local this Holiday Season


When we think of Black Friday, images of shoppers fighting for the closest parking spot, the next spot in line, or the last Disney Frozen Snow Glow Elsa flood into our minds. Shoppers come home exhausted with their Christmas present deals and steals in hand as their trophies, feeling victorious that they’ve survived another Black Friday. We applaud you, brave and triumphant shoppers, but this year, we urge you to rethink the big box store experience and instead, shop small.

Toothman Ford encourages our followers, especially our loyal customers, to fight for small businesses in our local neighborhoods and support Small Business Saturday. In 2010, American Express founded Small Business Saturday to help small businesses during the holiday season and throughout the year with their most pressing need- getting more customers. American Express started a powerful movement and more people are taking part each year. This year, the big day to shop small is Saturday, November 29.

Small businesses are the backbone of the US economy. These local businesses have roots in the communities that they serve and therefore, donate thousands of dollars to local charities and organizations that are near and dear to them. They create jobs in communities across America by hiring local, not outsourcing labor overseas to cut costs. This could not be truer than here at Toothman Ford. Our contributions to the community sustain efforts like visual art programs in schools, local little leagues, charities such as Susan G. Komen and MS Walk for Life and leading health facilities to include West Virginia Children’s Hospital and Betty Puskar Breast Care Center.  Thanks to your contributions and support of our dealership, this year alone, we’ve been able to contribute close to $40,000 to local organizations.

For decades, Toothman Ford has employed the most hardworking and qualified individuals whose primary objective is going above and beyond for each and every customer.  Your support of local business helps maintain the economic balance within our region. Your patronage ensures that neighbors are able to support the needs of their families and eventually, help send their children off to college. 

American Express asks us,  “Small Businesses are there for you. On November 29, are you there for them?” 

So this Thanksgiving, enjoy the after-turkey-nap that turns into a full night’s sleep instead of midnight shopping, spend Friday all day with your family and friends you don’t see often, and join the shop small movement on Saturday in support of your local community.The BIG day to Shop Small is Saturday, November 29, 2014.

Dealership Service Cannot Be Overstated. Period.

You’re only a first-time customer once at Toothman Ford, and after the first initial sale, ideally, you’ll transition into a lifetime customer as a direct result of our clear focus on building real relationships with each and every person that walks through our doors. After all, it’s our customers that have rated us above our competitors and have coined our company Morgantown’s most trusted Ford Dealer. 

You’ll find that our business has less to do with “selling you a car” and much more to do with finding you the right vehicle to fit your lifestyle, and then expertly servicing your vehicle in a way that only Ford-certified auto professionals can. In fact, last month alone, our talented team of automotive professionals spent over 200 hours outside of our dealership, training at a handful of programs, in order to stay abreast of the latest technology, product lines and procedures. We heavily invest in education because our customers that span Grafton, Morgantown, Fairmont, Bridgeport, Clarksburg and beyond deserve to have the very best services available to them, every day, without fail.

Certified Dealership Service by Morgantown's most trusted auto repair shop.

Certified Dealership Service by Morgantown’s most trusted auto repair shop.

Too many of our service customers have come to us after experiencing an egregious blunder at the hand of an inexperienced repair shop in the name of  “saving money.”  I’ve said it many times before, and I’ll say it again: The importance of dealership service cannot be overstated. Saving a few dollars here and there on minor repairs, could mean thousands of dollars in auto repair bills down the road.

To give you a better idea of what we’re talking about here, we recently had a customer who had taken their high-end, diesel truck to a local repair shop for a basic oil change, hoping to save a few dollars in the process.  A few days later, he experienced catastrophic engine failure and called our service department to try and figure out what could have possibly gone wrong. After further inspection, our staff determined that his oil was never changed, and hadn’t been changed in over 15,000 miles. In addition, the local repair shop used a cheap, aftermarket filter that did not meet Ford specifications of what is required. As a result, the customer, who was looking to simply save money on routine maintenance, may be looking at a $16,000, out-of-pocket diesel engine replacement.

Don’t land yourself in a costly situation. When you choose to have your vehicle serviced by Toothman Ford, you’re paying for our expertise. We are 100% committed to providing our customers with exceptional service and deep savings through frequent and worthwhile promotions. Currently, we’re offering a comprehensive winterization package for just $69.95–we want you to be safe out there on the road, choose to have you vehicle serviced by Morgantown’s most trusted Ford Dealer.

Protect your vehicle before Old Man Winter rears his ugly head

 We want you to be safe out there on the road; let us protect your family with our Winterization Package for just $69.95!

We want you to be safe out there on the road; let us protect your family with our Winterization Package for just $69.95!

Summer is long gone and the stunning autumn leaves have come into view. Soon, vibrant holiday decorations will adorn our homes and bright lights will illuminate our community. As winter quickly approaches, and wonderful West Virginia becomes immersed in a snowy wonderland, you’ll thank your lucky stars for taking earlier precaution on preventative maintenance for your vehicle. You intelligently invested in a comprehensive winterization package from West Virginia’s most trusted Ford Dealer, Toothman Ford!

Purchase our comprehensive Winterization Package for just $69.95:

  • Oil Change
  • Wiper Blades
  • Battery Voltage
  • Belts and Hoses
  • Tire Pressure

Oil Change

The bleak seasonal weather adversely affects many areas of your vehicle, and if not treated properly, can leave you in a terrible situation. An oil change, for example, is a critical component to winterization and must include a specific oil with the right viscosity, or thickness, so that it keeps your engine lubricated- do not procrastinate!

Wiper Blades

Another type of preventative maintenance includes replacing your wiper blades. A standard set of wiper blades lasts about one year. When salt, brine and ice begin to accumulate, visibility is reduced.  Having a fresh set of blades in conjunction with a full reservoir of windshield washer fluid can be a tremendous lifesaver.

Battery Voltage

To avoid an impromptu jumpstart in the middle of a blizzard, be sure to have your battery voltage checked, then double checked, particularly, if your battery is more than a couple years old! Our service staff will make sure that your battery’s posts and connections are corrosion free.

Belts and Hoses

Even if you’ve purchased a newer vehicle, Jack Frost has a way of abusing even the most modern belts and hoses. Be proactive by letting our experts check for wear and tear so that you’re safer on the country roads.

Tire Pressure

We wrap up our winterization checklist with a tire-pressure check! Properly inflating your tires increases the amount of traction you’re able to maintain with the road. Traction can be affected in wet, snowy or icy conditions and can jeopardize the safety of your family. Better protect them making sure that your tires are ideally inflated.

Buying Pre-owned: A Note from Our Owner, JR Toothman

Buying a pre-owned automobile can be a stressful encounter for many people, as they find the process a little overwhelming and slightly confusing.  In this day of technology and instant information, there are a multitude of variables at your disposal as a consumer and at Toothman Ford, we are aware of this and cater to this type of clientele.  

We realize that time is at a premium these days, and that consumers don’t want to spend weeks driving from lot to lot listening to sales pitch after sales pitch.  It is my fundamental belief that if we offer ultra competitive pricing below market value and handle the transaction with respect and in a swift manner that consumers will choose to do business with us, and they will send their friends and family to do the same.  

As a business owner I’m not naïve enough to think that every decision we make in regards to customer service or policy is always going to be spot on with every customer’s expectations; however, I feel strongly that by myself and my management team making decisions as if we were in the customer’s shoes, that we will satisfy most of these needs most of the time.  For instance, our used vehicles are priced on average about 12% below our competitor’s internet prices, thus allowing us to gain tremendous visibility on the internet and our own website.  Where as years ago, we were confined to our general area of Fairmont, Morgantown, Clarksburg and Grafton, now we have the entire world as our marketplace.  I mean that quite literally as in the past two years we have sold vehicles in 36 states and 4 countries.  

What some consumers don’t understand about our pricing model, is that there is not a lot of inflation built in so that we can give you an over allowance on your trade while at the same time being priced over $2000 or more LESS than our competitors.  We do live in a world marketplace and my competitors are no longer just dealerships up the street but also dealers and auto distributors throughout North America.  This seems daunting, but yet to us it is exciting because it expands our horizons to be able to pass our transparent pricing structure on to countless people outside our market area.  The bottom line is that if you want to buy a pre-owned vehicle at below market prices, without a lot of trade games, then Toothman Ford is your outlet, not only in Grafton, Fairmont, Morgantown, WV, but anywhere where you can reach

-JR Toothman

Toothman Ford Helps Keep Art Alive for Grafton-Area Youth

Toothman Ford will shine a very bright spotlight on local students Saturday, November 8, as we host Artomobiles, a signature Ford-themed art show. 

We’re keeping art alive as part of a long-standing commitment to supporting and uplifting area youth through a variety of local projects and events. Through Artomobiles, we’re hoping to foster creative minds as they examine the century-long impact of the Ford Motor Company through artistic interpretation.

“Ford is iconic and art is certainly timeless,” remarked JR Toothman, owner. “We’re excited to see talented local artists depict that relationship through mixed-media,” he later stated. 

Artomobiles participants are advised to follow and closely adhere to the guidelines below as they develop art that expresses the rich history and promising future of the Ford Motor Company. 

Morgantown Ford Dealer

Date: Saturday, November 8, 2014 at 3PM at Toothman Ford

Purpose:The purpose of the Ford-themed Art Contest is to recognize the artistic achievements of area children, teens and young adults in a way that will illuminate the history, craftsmanship and innovation of the Ford Motor Company. 

Eligibility: The contest is open to all children, teens and young adults, aged 6 to 18, that live in the Grafton area and are currently enrolled in the Taylor County School System. The contest will be independently judged based on adherence, technique, personal expression, organization and fusion.  All applicants must be available to present their artwork on Saturday, November 8, 2014. 

Prize: All winning entrants will receive awards appropriate to their grade level. First-prize winning art will be kept and displayed at the discretion of Toothman Ford.  All other art will be returned to the student following the culmination of contest events.

Originality: All work must be created by the student.  The entry must be conceptualized and completed by the student. If judging panel has any doubt as to the originality of the piece, it will not be accepted. 


  • Submit only one piece of artwork per student.
  • Maximum entry size is 24 inches by 36 inches, not including matting. Minimum entry size is 8 inches by 10 inches, not including matting. 
  • Entries that have been electronically produced or altered in any way are not eligible.
  • Artwork must be completely dry or fixed.
  • Works on paper should be matted to protect the artwork. Works on stretched canvas or canvas board do not need to be matted.
  • No framed artwork.

Judging Criteria: 

  • Adherence: The submitted artwork must highlight the history, craftsmanship and/or innovation of the Ford Motor Company.
  • Technique: The student uses both media and tools competently to create an original, themed piece. 
  • Personal Expression: The evidence of imagination, creativity, and individuality is clear.
  • Organization: Student understands the elements and the principles of art, effectively selecting those which clearly enhance the overall quality of the work.
  • Fusion: The work successfully combines technique, expression, and organization to achieve an effective result.

Categories: Artwork will be divided based upon the age of contestants at the time of submission. In each division, two prizes will be given: a second-place runner up prize and a first-place, cash award.

Toothman Ford Offers Limited-Time Incentive: 0% for 72 Months

0% Interest for 72 Months

Upgrade Now, Keep Your Payments Low

Now, through September 2, 2014, take advantage of unbelievable incentives on select 2014 Ford models at Toothman Ford, Morgantown and Fairmont’s most trusted Ford Dealer.

Enjoy state-of-the-art design in conjunction with outstanding fuel efficiency in any one of our 2014 models, to include: The Escape, Fusion, Focus, Explorer and Taurus, among others. As a tremendous bonus, we’re offering 0% interest for 72 months, through September 30, 2014. Cash in on low interest rates and low monthly payments, regardless of credit.

“This is a unique opportunity to upgrade your current vehicle with the distinct possibility of lowering your interest rate and keeping your payment within a similar budget,” stated JR Toothman, Owner.

Test drive a dynamic series of vehicles, ranging from the sophisticated and stylish Ford Fusion to the  powerful, yet remarkably efficient Ford Edge. The 2014 lineup is so versatile, we guarantee that our certified experts will be able to select the premium, leading-edge vehicle that best-suits your individual lifestyle– no questions asked! 

“The money savings of 0% at 72 months cannot be over stated; if you’re considering a purchase and have been waiting for a deal that cannot be passed up–it’s here, right now,” JR Toothman later remarked.

Get ready for whatever comes your way. Try the all-new 2014 lineup and get to where you need to go, in style.

Pre-Order the Next-Generation Ford F-150 Pickup, Featuring 11 Astounding Innovations

Pre-order the 2015 Ford F-150 right now, and guarantee your shot at one of five brand-new models, featuring 11 innovations available for the very first time in any light-duty pickup.

Pre-order the 2015 Ford F-150 right now, and guarantee your shot at one of five brand-new models, featuring 11 innovations available for the very first time in any light-duty pickup.

Pre-order the 2015 Ford F-150 right now, and guarantee your shot at one of five brand-new models, featuring 11 innovations available for the very first time in any light-duty pickup.  Toothman Ford, Morgantown’s most trusted F-150 dealer is helping you get behind the wheel of America’s top-rated truck, 37 years running, with transparent, upfront pricing and unmatched customer service.

This week, Ford unveiled a solid F-150 lineup for its 2015 release, trimming the number of models down from 10 to five. The F-150 XL, XLT, Lariat, King Ranch and Platinum represent the most powerful, advanced breed to date. With over 100 patents pending, the next-generation truck continues to offer customers never-before-seen breakthroughs in all areas-body exterior, interior, chassis, design, electrical, engine and safety-that will validate its ranking as the best-selling vehicle in the United States for 32 consecutive years.

According to Mike Levine, Ford Spokesman, the redesigned 2015 Ford F-150 pickup starts at $26,615, while the 2015 Ford F-150 King Ranch starts at $49, 460. Buyers can expect to see intuitive, streamlined technology paired with unmatched strength and durability.

Car buyers know that Toothman Ford offers only the very best new and used vehicles at the lowest cost, making our dealership a #1 priority among even the most discerning customers.  Take advantage of perfect timing and be among the first to drive the all-new, 2015 Ford F-150. Pre-order with Toothman Ford today!

Toothman Ford and OPI Celebrate Mustang’s 50th Anniversary…Salon Style

OPI and Ford Motor Company are going full throttle and taking the “pedi to the metal” with the official launch of the limited-edition nail lacquer collection inspired by the popular Ford Mustang. The OPI Ford Mustang collection features six Mustang-inspired shades that are set to hit U.S. stores in July.

OPI and Ford Motor Company are going full throttle and taking the “pedi to the metal” with the official launch of the limited-edition nail lacquer collection inspired by the popular Ford Mustang. The OPI Ford Mustang collection features six Mustang-inspired shades that are set to hit U.S. stores in July.

OPI Manicures

Ford Motor Company and OPI have teamed up to bring Mustang’s 50th Anniversary Celebration to stunning, new heights. Join Toothman Ford on Wednesday, July 23, for an evening of pampering as we celebrate five decades of automotive excellence with in-house, salon-style manicures for the ladies, featuring a never-before-seen line of Mustang 50-inspired, OPI nail lacquer.

Bold hues and themed-shades are just the beginning. Toothman Ford, Morgantown’s number one Ford Dealer, is sweetening the deal with a full spread of delectable goodies, a sure match for any sweet tooth, prepared exclusively by Almost Heaven Bakery. This exciting, momentous occasion is free of charge and will begin promptly at 5:30 pm, concluding at 7 pm. In addition, the brand-new line of OPI nail lacquer will be available for purchase at a special, discounted rate. No appointment necessary, walk-ins welcome.

Take the pedi to the metal. Clear your calendar and be among the very first to sport the brand-new line of Mustang 50-inspired, OPI nail lacquer.

Service Savings

If you can believe it, there’s more! Our top-rated service department is spreading the icing on the cake with another exclusive offer, just for the ladies. We’re offering unbelievable pricing on oil changes for one week only! Mention this post when you book an appointment with our service staff and receive an oil change for just $19.95 Monday, July 20, through Saturday, July 26 (*Up to 5 quarts).

Give us a call at (304) 265-3000 and cash in on unbeatable service savings, brought to you exclusively by Toothman Ford, the Morgantown Ford dealership that makes it happen.