When we think of Black Friday, images of shoppers fighting for the closest parking spot, the next spot in line, or the last Disney Frozen Snow Glow Elsa flood into our minds. Shoppers come home exhausted with their Christmas present deals and steals in hand as their trophies, feeling victorious that they’ve survived another Black Friday. We applaud you, brave and triumphant shoppers, but this year, we urge you to rethink the big box store experience and instead, shop small.
Toothman Ford encourages our followers, especially our loyal customers, to fight for small businesses in our local neighborhoods and support Small Business Saturday. In 2010, American Express founded Small Business Saturday to help small businesses during the holiday season and throughout the year with their most pressing need- getting more customers. American Express started a powerful movement and more people are taking part each year. This year, the big day to shop small is Saturday, November 29.
Small businesses are the backbone of the US economy. These local businesses have roots in the communities that they serve and therefore, donate thousands of dollars to local charities and organizations that are near and dear to them. They create jobs in communities across America by hiring local, not outsourcing labor overseas to cut costs. This could not be truer than here at Toothman Ford. Our contributions to the community sustain efforts like visual art programs in schools, local little leagues, charities such as Susan G. Komen and MS Walk for Life and leading health facilities to include West Virginia Children’s Hospital and Betty Puskar Breast Care Center. Thanks to your contributions and support of our dealership, this year alone, we’ve been able to contribute close to $40,000 to local organizations.
For decades, Toothman Ford has employed the most hardworking and qualified individuals whose primary objective is going above and beyond for each and every customer. Your support of local business helps maintain the economic balance within our region. Your patronage ensures that neighbors are able to support the needs of their families and eventually, help send their children off to college.
American Express asks us, “Small Businesses are there for you. On November 29, are you there for them?”
So this Thanksgiving, enjoy the after-turkey-nap that turns into a full night’s sleep instead of midnight shopping, spend Friday all day with your family and friends you don’t see often, and join the shop small movement on Saturday in support of your local community.