Buying Pre-owned: A Note from Our Owner, JR Toothman

Buying a pre-owned automobile can be a stressful encounter for many people, as they find the process a little overwhelming and slightly confusing.  In this day of technology and instant information, there are a multitude of variables at your disposal as a consumer and at Toothman Ford, we are aware of this and cater to this type of clientele.  

We realize that time is at a premium these days, and that consumers don’t want to spend weeks driving from lot to lot listening to sales pitch after sales pitch.  It is my fundamental belief that if we offer ultra competitive pricing below market value and handle the transaction with respect and in a swift manner that consumers will choose to do business with us, and they will send their friends and family to do the same.  

As a business owner I’m not naïve enough to think that every decision we make in regards to customer service or policy is always going to be spot on with every customer’s expectations; however, I feel strongly that by myself and my management team making decisions as if we were in the customer’s shoes, that we will satisfy most of these needs most of the time.  For instance, our used vehicles are priced on average about 12% below our competitor’s internet prices, thus allowing us to gain tremendous visibility on the internet and our own website.  Where as years ago, we were confined to our general area of Fairmont, Morgantown, Clarksburg and Grafton, now we have the entire world as our marketplace.  I mean that quite literally as in the past two years we have sold vehicles in 36 states and 4 countries.  

What some consumers don’t understand about our pricing model, is that there is not a lot of inflation built in so that we can give you an over allowance on your trade while at the same time being priced over $2000 or more LESS than our competitors.  We do live in a world marketplace and my competitors are no longer just dealerships up the street but also dealers and auto distributors throughout North America.  This seems daunting, but yet to us it is exciting because it expands our horizons to be able to pass our transparent pricing structure on to countless people outside our market area.  The bottom line is that if you want to buy a pre-owned vehicle at below market prices, without a lot of trade games, then Toothman Ford is your outlet, not only in Grafton, Fairmont, Morgantown, WV, but anywhere where you can reach

-JR Toothman

Toothman Ford Helps Keep Art Alive for Grafton-Area Youth

Toothman Ford will shine a very bright spotlight on local students Saturday, November 8, as we host Artomobiles, a signature Ford-themed art show. 

We’re keeping art alive as part of a long-standing commitment to supporting and uplifting area youth through a variety of local projects and events. Through Artomobiles, we’re hoping to foster creative minds as they examine the century-long impact of the Ford Motor Company through artistic interpretation.

“Ford is iconic and art is certainly timeless,” remarked JR Toothman, owner. “We’re excited to see talented local artists depict that relationship through mixed-media,” he later stated. 

Artomobiles participants are advised to follow and closely adhere to the guidelines below as they develop art that expresses the rich history and promising future of the Ford Motor Company. 

Morgantown Ford Dealer

Date: Saturday, November 8, 2014 at 3PM at Toothman Ford

Purpose:The purpose of the Ford-themed Art Contest is to recognize the artistic achievements of area children, teens and young adults in a way that will illuminate the history, craftsmanship and innovation of the Ford Motor Company. 

Eligibility: The contest is open to all children, teens and young adults, aged 6 to 18, that live in the Grafton area and are currently enrolled in the Taylor County School System. The contest will be independently judged based on adherence, technique, personal expression, organization and fusion.  All applicants must be available to present their artwork on Saturday, November 8, 2014. 

Prize: All winning entrants will receive awards appropriate to their grade level. First-prize winning art will be kept and displayed at the discretion of Toothman Ford.  All other art will be returned to the student following the culmination of contest events.

Originality: All work must be created by the student.  The entry must be conceptualized and completed by the student. If judging panel has any doubt as to the originality of the piece, it will not be accepted. 


  • Submit only one piece of artwork per student.
  • Maximum entry size is 24 inches by 36 inches, not including matting. Minimum entry size is 8 inches by 10 inches, not including matting. 
  • Entries that have been electronically produced or altered in any way are not eligible.
  • Artwork must be completely dry or fixed.
  • Works on paper should be matted to protect the artwork. Works on stretched canvas or canvas board do not need to be matted.
  • No framed artwork.

Judging Criteria: 

  • Adherence: The submitted artwork must highlight the history, craftsmanship and/or innovation of the Ford Motor Company.
  • Technique: The student uses both media and tools competently to create an original, themed piece. 
  • Personal Expression: The evidence of imagination, creativity, and individuality is clear.
  • Organization: Student understands the elements and the principles of art, effectively selecting those which clearly enhance the overall quality of the work.
  • Fusion: The work successfully combines technique, expression, and organization to achieve an effective result.

Categories: Artwork will be divided based upon the age of contestants at the time of submission. In each division, two prizes will be given: a second-place runner up prize and a first-place, cash award.

Toothman Ford Offers Limited-Time Incentive: 0% for 72 Months

0% Interest for 72 Months

Upgrade Now, Keep Your Payments Low

Now, through September 2, 2014, take advantage of unbelievable incentives on select 2014 Ford models at Toothman Ford, Morgantown and Fairmont’s most trusted Ford Dealer.

Enjoy state-of-the-art design in conjunction with outstanding fuel efficiency in any one of our 2014 models, to include: The Escape, Fusion, Focus, Explorer and Taurus, among others. As a tremendous bonus, we’re offering 0% interest for 72 months, through Tuesday September 2, 2014. Cash in on low interest rates and low monthly payments, regardless of credit.

“This is a unique opportunity to upgrade your current vehicle with the distinct possibility of lowering your interest rate and keeping your payment within a similar budget,” stated JR Toothman, Owner.

Test drive a dynamic series of vehicles, ranging from the sophisticated and stylish Ford Fusion to the  powerful, yet remarkably efficient Ford Edge. The 2014 lineup is so versatile, we guarantee that our certified experts will be able to select the premium, leading-edge vehicle that best-suits your individual lifestyle– no questions asked! 

“The money savings of 0% at 72 months cannot be over stated; if you’re considering a purchase and have been waiting for a deal that cannot be passed up–it’s here, right now,” JR Toothman later remarked.

Get ready for whatever comes your way. Try the all-new 2014 lineup and get to where you need to go, in style.

Pre-Order the Next-Generation Ford F-150 Pickup, Featuring 11 Astounding Innovations

Pre-order the 2015 Ford F-150 right now, and guarantee your shot at one of five brand-new models, featuring 11 innovations available for the very first time in any light-duty pickup.

Pre-order the 2015 Ford F-150 right now, and guarantee your shot at one of five brand-new models, featuring 11 innovations available for the very first time in any light-duty pickup.

Pre-order the 2015 Ford F-150 right now, and guarantee your shot at one of five brand-new models, featuring 11 innovations available for the very first time in any light-duty pickup.  Toothman Ford, Morgantown’s most trusted F-150 dealer is helping you get behind the wheel of America’s top-rated truck, 37 years running, with transparent, upfront pricing and unmatched customer service.

This week, Ford unveiled a solid F-150 lineup for its 2015 release, trimming the number of models down from 10 to five. The F-150 XL, XLT, Lariat, King Ranch and Platinum represent the most powerful, advanced breed to date. With over 100 patents pending, the next-generation truck continues to offer customers never-before-seen breakthroughs in all areas-body exterior, interior, chassis, design, electrical, engine and safety-that will validate its ranking as the best-selling vehicle in the United States for 32 consecutive years.

According to Mike Levine, Ford Spokesman, the redesigned 2015 Ford F-150 pickup starts at $26,615, while the 2015 Ford F-150 King Ranch starts at $49, 460. Buyers can expect to see intuitive, streamlined technology paired with unmatched strength and durability.

Car buyers know that Toothman Ford offers only the very best new and used vehicles at the lowest cost, making our dealership a #1 priority among even the most discerning customers.  Take advantage of perfect timing and be among the first to drive the all-new, 2015 Ford F-150. Pre-order with Toothman Ford today!

Toothman Ford and OPI Celebrate Mustang’s 50th Anniversary…Salon Style

OPI and Ford Motor Company are going full throttle and taking the “pedi to the metal” with the official launch of the limited-edition nail lacquer collection inspired by the popular Ford Mustang. The OPI Ford Mustang collection features six Mustang-inspired shades that are set to hit U.S. stores in July.

OPI and Ford Motor Company are going full throttle and taking the “pedi to the metal” with the official launch of the limited-edition nail lacquer collection inspired by the popular Ford Mustang. The OPI Ford Mustang collection features six Mustang-inspired shades that are set to hit U.S. stores in July.

OPI Manicures

Ford Motor Company and OPI have teamed up to bring Mustang’s 50th Anniversary Celebration to stunning, new heights. Join Toothman Ford on Wednesday, July 23, for an evening of pampering as we celebrate five decades of automotive excellence with in-house, salon-style manicures for the ladies, featuring a never-before-seen line of Mustang 50-inspired, OPI nail lacquer.

Bold hues and themed-shades are just the beginning. Toothman Ford, Morgantown’s number one Ford Dealer, is sweetening the deal with a full spread of delectable goodies, a sure match for any sweet tooth, prepared exclusively by Almost Heaven Bakery. This exciting, momentous occasion is free of charge and will begin promptly at 5:30 pm, concluding at 7 pm. In addition, the brand-new line of OPI nail lacquer will be available for purchase at a special, discounted rate. No appointment necessary, walk-ins welcome.

Take the pedi to the metal. Clear your calendar and be among the very first to sport the brand-new line of Mustang 50-inspired, OPI nail lacquer.

Service Savings

If you can believe it, there’s more! Our top-rated service department is spreading the icing on the cake with another exclusive offer, just for the ladies. We’re offering unbelievable pricing on oil changes for one week only! Mention this post when you book an appointment with our service staff and receive an oil change for just $19.95 Monday, July 20, through Saturday, July 26 (*Up to 5 quarts).

Give us a call at (304) 265-3000 and cash in on unbeatable service savings, brought to you exclusively by Toothman Ford, the Morgantown Ford dealership that makes it happen.

4 Things You Must Consider Before Buying New Tires

Toothman Ford senior master technicians

Ford senior master technician, Jim Twitchell, explains what you should know-and ask- when searching for the perfect set of tires. 

1) What’s the first thing to consider? Ask yourself: Am I happy with how long my last set lasted? How did the car handle? If you liked your current tires, consider buying the same ones. Tires typically are in production for about four to seven yeras. Then they are spun off into something new with a slightly different tread pattern. Your Ford Service Advisor can track that down for you.

2) How can I prep for weather conditions? There are all-terrain tires that have a more aggressive tread for improved traction in various conditions. Winter tires are designed with rubber compounds that deliver optimal safety and control in cold weather conditions. Wet-weather tires have tread that channels water away from under the tire and off to the side, which allows more of the tire’s surface area to remain in contact with the road and helps prevent hydroplaning.

3) Is there such a thing as a fuel-efficient tire? Many tire manufacturers offer low rolling resistance tires that can deliver improved fuel efficiency. However, the simplest way to get better fuel efficiency is to have proper inflation, rotation and inspection; this is easy to do as part of regular maintenance with The Works Fuel Saver Package from Ford.

4) Where should I buy replacement tires? At the tire shops, they want to sell you what they’ve got, so you may be encouraged to buy, “What Joey has in the back.” Your Ford dealership is purchasing tires for your particular vehicle and will make sure you get the best tire for your car installed by factory-trained technicians.

Toothman Ford is the best choice for quality vehicle service in Grafton, Morgantown and Fairmont, West Virginia. Allow our Ford-certified senior master technicians take special care of your vehicle. Schedule an appointment today!

Toothman Ford is the Best Choice for Quality Vehicle Service in Morgantown, Fairmont

Premium Vehicle Service in West Virginia

Toothman Ford has become West Virginia’s most reputable Ford Dealer by focusing on building real relationships with our valued customers. Unlike other Ford Dealers in Morgantown, Fairmont, Clarksburg and surrounding areas, a buyer’s relationship with Toothman Ford doesn’t end with the purchase of a new vehicle; in fact, signing your name on the dotted line and finally getting behind the wheel of your new car, truck or SUV is just the beginning.

We’ll be the first to tell you, that after a customer has driven off of our lot, they usually return as soon as it’s time for regular vehicle maintenance. It’s no secret that our incredible service department keeps them coming back.

“After the initial vehicle purchase, in terms of service, maintenance and repair, we become the go-to place for customers,” remarked JR Toothman, owner. “There really isn’t anything that we can’t do.”

Toothman Ford’s leading-edge service department is managed by the most intelligent group of automotive professionals. There’s a reason that we’ve become one of the top Ford Dealers in West Virginia: It’s the simple fact that we’ve maintained an excellent network of people that we trust to provide the very best solutions to our customers’ concerns.

We are 100% committed to providing our customers with exceptional service and deep savings through frequent and worthwhile promotions. We’re pleased to  announce the all-new Lifetime Brake Pad Guarantee Program, providing no-cost replacement Motorcraft brake pads for as long as you own your vehicle. Keep reading, there’s more good news!

Toothman Ford, Morgantown’s #1 choice for vehicle service, has more savings to pass along to you, our valued customer:

  • Buy four BFGoodrich tires, get a $50 mail-in rebate
  • Buy four Michelin tires, get a $70 mail-in rebate
  • Buy four select tires, get up to $110 in mail-in rebates when you use the Ford Service Credit Card
  • Buy four Pirelli tires, get up to $130 in mail-in rebates when you use the Ford Service Credit Card

If you’d like to take advantage of these unbeatable savings, or are in need of a service, please schedule an appointment with our service department.We’re looking forward to hearing from you!

Morgantown’s F-150 Dealer is Offering Top Dollar for Trade-ins

Toothman Ford- Morgantown's F-150 Headquarters

We’re anticipating a hefty shipment of next-generation Ford F-150s here at Toothman Ford, Morgantown’s F-150 Headquarters. If you’re a current F-150 owner looking to trade up to the leading-edge, light-duty pickup, keep reading, we’ve got big news for you.

We didn’t become West Virginia’s favorite Ford Dealer overnight, but by working to exceed customer expectations every day. Not only has our aggressive pricing structure  led to off-the-chart, record sales, it has also contributed to a shortage in used-vehicle supply.

“We desperately need your trade and will offer top dollar for our premium, pre-owned lot,” remarked JR Toothman, owner.

Demand for America’s best-selling truck 37 years running is skyrocketing, and we need your trade in today. With that said, we think it’s time for an upgrade. Trade in your current Ford F-150 right now, for an opportunity to get behind the wheel of the smartest Ford F-150 yet. Low interest rates and large rebates could mean a cost-effective, no-brainer trade-up. There’s only one way to find out.

“There has never been a better time to upgrade your truck or car and get into a 2014 Ford F150,” remarked Toothman. “We are West Virginia’s Ford dealer and will do whatever it takes to earn your business.”

Take advantage of perfect timing. If you’re in close proximity to our strategic location, near Morgantown, Clarksburg and Fairmont, please stop in! If you’re a bit farther, visit our website  or give us a call at (304) 265-3000. Either way, we’re sure you’ll notice the Toothman Ford difference, these customers have.

How Morgantown’s New and Used Ford Dealership is Making it Happen

Morgantown Ford Dealership

While other West Virginia Ford dealerships are banking on smoke and mirror sales tactics, Toothman Ford, Morgantown’s new and used Ford dealer, has been depending on honesty since day one; in fact, “transparency” has been our “secret sauce” since we can remember-albeit, not so secret anymore.

Toothman Ford is a different kind of dealership; we’ve worked extremely hard to distinguish our dealership in all areas of business operations to be able to compete in a league of our own. We’re the Morgantown Ford Dealer that makes it happen. We proudly serve Morgantown, Fairmont, Clarksburg and surrounding areas of West Virginia better than our competitors, because we refuse to run gimmicky sales tactics. Here, what you see is what you get. Not only do we display our vehicle prices on the internet, but also on every car, truck and SUV on the lot; that way, it’s clear that we’ve got nothing to hide.

“I love the fact that consumers now have this plethora of information at their fingertips, so that an educated, informed decision can be made,” remarked JR Toothman, owner. “Transparency allows the customers to get the very best deal right up front without fear of paying too much.”

We’re certainly not in the business of pulling wool over customers’ eyes- we’ll leave that to the other guys. Toothman Ford is focused on getting customers in the right vehicle at the right price-no strings attached. It’s a tough gig, but for over 46 years, we’ve been making it happen for Morgantown and surrounding areas.

“Our profit margins are much smaller than the industry average for a vehicle sale, but we are able to compensate for it with our high volume and fast turns,”said Toothman.

We’ve learned that repeat business happens when customers feel respected, well-informed and confident in their car-buying decision. Our approach has positioned our dealership as a driving force in West Virginia, and has also allowed us to sell vehicles in 23 states and 3 countries.

We encourage you to read what our customers have to say, but please don’t take our word for it!  Go online and do your homework. The best purchases happen when you feel like you’re getting the very best deal; more often than not, however, customers find that Toothman Ford is the very best deal. The bottom line, is that if you’re in the market to purchase a vehicle, without the run around, you owe it to yourself to make the short trip to Toothman Ford, strategically located near Morgantown, WV.

Get to Know Your Vehicle at the Owner’s Clinic, Presented by Toothman Ford

Join us Thursday, June 26, from 5:30-7pm for an informal evening of expert instruction provided by the award-winning staff at Toothman Ford. Food and beverage will be provided by The Boston Beanery and all attendees will receive a voucher for a free oil change in the future.

Owner’s Clinic: Thursday, June 26, 5:30-7pm at Toothman Ford in Grafton, West Virginia

Join us Thursday, June 26, from 5:30-7pm for an informal evening of expert instruction provided by the award-winning staff at Toothman Ford. Food and beverage will be provided by The Boston Beanery and all attendees will receive a voucher for a free oil change in the future.

If you’ve purchased a vehicle in recent years, you’ve more than likely noticed a few advances in vehicle technology, available in a variety of makes and models. Ford, specifically, offers SYNC®, a hands-free entertainment and communication system available in many flexible packages to include SYNC®, SYNC® with voice-activated navigation, SYNC® with MyFord® and the most robust package, SYNC® with MyFord Touch® featuring in-car, voice-activated technology plus WiFi connectivity. 

If you’re puzzled by the latest innovations, or you’re simply unclear as to whether or not you’re leveraging all of Ford’s industry-leading technology, we’ve got something exciting for you: The Toothman Ford Service Department is unveiling its very own “Owner’s Clinic,” a free, hands-on learning experience for all vehicle owners, designed to educate and instruct individuals in the areas of technology, vehicle maintenance and general car care.

Join us Thursday, June 26, from 5:30-7pm for an informal evening of expert instruction provided by the award-winning staff at Toothman Ford. Food and beverage will be provided by The Boston Beanery and all attendees will receive a voucher for a free oil change in the future.

There’s never been a better time to get to know your vehicle. Whether you’ve purchased your car, truck or SUV from our dealership or not, we invite you to take advantage of this free educational session. There is no reservation required, walk-ins welcome to attend.