4 Things You Must Consider Before Buying New Tires

Toothman Ford senior master technicians

Ford senior master technician, Jim Twitchell, explains what you should know-and ask- when searching for the perfect set of tires. 

1) What’s the first thing to consider? Ask yourself: Am I happy with how long my last set lasted? How did the car handle? If you liked your current tires, consider buying the same ones. Tires typically are in production for about four to seven yeras. Then they are spun off into something new with a slightly different tread pattern. Your Ford Service Advisor can track that down for you.

2) How can I prep for weather conditions? There are all-terrain tires that have a more aggressive tread for improved traction in various conditions. Winter tires are designed with rubber compounds that deliver optimal safety and control in cold weather conditions. Wet-weather tires have tread that channels water away from under the tire and off to the side, which allows more of the tire’s surface area to remain in contact with the road and helps prevent hydroplaning.

3) Is there such a thing as a fuel-efficient tire? Many tire manufacturers offer low rolling resistance tires that can deliver improved fuel efficiency. However, the simplest way to get better fuel efficiency is to have proper inflation, rotation and inspection; this is easy to do as part of regular maintenance with The Works Fuel Saver Package from Ford.

4) Where should I buy replacement tires? At the tire shops, they want to sell you what they’ve got, so you may be encouraged to buy, “What Joey has in the back.” Your Ford dealership is purchasing tires for your particular vehicle and will make sure you get the best tire for your car installed by factory-trained technicians.

Toothman Ford is the best choice for quality vehicle service in Grafton, Morgantown and Fairmont, West Virginia. Allow our Ford-certified senior master technicians take special care of your vehicle. Schedule an appointment today!

Toothman Ford is the Best Choice for Quality Vehicle Service in Morgantown, Fairmont

Premium Vehicle Service in West Virginia

Toothman Ford has become West Virginia’s most reputable Ford Dealer by focusing on building real relationships with our valued customers. Unlike other Ford Dealers in Morgantown, Fairmont, Clarksburg and surrounding areas, a buyer’s relationship with Toothman Ford doesn’t end with the purchase of a new vehicle; in fact, signing your name on the dotted line and finally getting behind the wheel of your new car, truck or SUV is just the beginning.

We’ll be the first to tell you, that after a customer has driven off of our lot, they usually return as soon as it’s time for regular vehicle maintenance. It’s no secret that our incredible service department keeps them coming back.

“After the initial vehicle purchase, in terms of service, maintenance and repair, we become the go-to place for customers,” remarked JR Toothman, owner. “There really isn’t anything that we can’t do.”

Toothman Ford’s leading-edge service department is managed by the most intelligent group of automotive professionals. There’s a reason that we’ve become one of the top Ford Dealers in West Virginia: It’s the simple fact that we’ve maintained an excellent network of people that we trust to provide the very best solutions to our customers’ concerns.

We are 100% committed to providing our customers with exceptional service and deep savings through frequent and worthwhile promotions. We’re pleased to  announce the all-new Lifetime Brake Pad Guarantee Program, providing no-cost replacement Motorcraft brake pads for as long as you own your vehicle. Keep reading, there’s more good news!

Toothman Ford, Morgantown’s #1 choice for vehicle service, has more savings to pass along to you, our valued customer:

  • Buy four BFGoodrich tires, get a $50 mail-in rebate
  • Buy four Michelin tires, get a $70 mail-in rebate
  • Buy four select tires, get up to $110 in mail-in rebates when you use the Ford Service Credit Card
  • Buy four Pirelli tires, get up to $130 in mail-in rebates when you use the Ford Service Credit Card

If you’d like to take advantage of these unbeatable savings, or are in need of a service, please schedule an appointment with our service department.We’re looking forward to hearing from you!

Morgantown’s F-150 Dealer is Offering Top Dollar for Trade-ins

Toothman Ford- Morgantown's F-150 Headquarters

We’re anticipating a hefty shipment of next-generation Ford F-150s here at Toothman Ford, Morgantown’s F-150 Headquarters. If you’re a current F-150 owner looking to trade up to the leading-edge, light-duty pickup, keep reading, we’ve got big news for you.

We didn’t become West Virginia’s favorite Ford Dealer overnight, but by working to exceed customer expectations every day. Not only has our aggressive pricing structure  led to off-the-chart, record sales, it has also contributed to a shortage in used-vehicle supply.

“We desperately need your trade and will offer top dollar for our premium, pre-owned lot,” remarked JR Toothman, owner.

Demand for America’s best-selling truck 37 years running is skyrocketing, and we need your trade in today. With that said, we think it’s time for an upgrade. Trade in your current Ford F-150 right now, for an opportunity to get behind the wheel of the smartest Ford F-150 yet. Low interest rates and large rebates could mean a cost-effective, no-brainer trade-up. There’s only one way to find out.

“There has never been a better time to upgrade your truck or car and get into a 2014 Ford F150,” remarked Toothman. “We are West Virginia’s Ford dealer and will do whatever it takes to earn your business.”

Take advantage of perfect timing. If you’re in close proximity to our strategic location, near Morgantown, Clarksburg and Fairmont, please stop in! If you’re a bit farther, visit our website  or give us a call at (304) 265-3000. Either way, we’re sure you’ll notice the Toothman Ford difference, these customers have.

How Morgantown’s New and Used Ford Dealership is Making it Happen

Morgantown Ford Dealership

While other West Virginia Ford dealerships are banking on smoke and mirror sales tactics, Toothman Ford, Morgantown’s new and used Ford dealer, has been depending on honesty since day one; in fact, “transparency” has been our “secret sauce” since we can remember-albeit, not so secret anymore.

Toothman Ford is a different kind of dealership; we’ve worked extremely hard to distinguish our dealership in all areas of business operations to be able to compete in a league of our own. We’re the Morgantown Ford Dealer that makes it happen. We proudly serve Morgantown, Fairmont, Clarksburg and surrounding areas of West Virginia better than our competitors, because we refuse to run gimmicky sales tactics. Here, what you see is what you get. Not only do we display our vehicle prices on the internet, but also on every car, truck and SUV on the lot; that way, it’s clear that we’ve got nothing to hide.

“I love the fact that consumers now have this plethora of information at their fingertips, so that an educated, informed decision can be made,” remarked JR Toothman, owner. “Transparency allows the customers to get the very best deal right up front without fear of paying too much.”

We’re certainly not in the business of pulling wool over customers’ eyes- we’ll leave that to the other guys. Toothman Ford is focused on getting customers in the right vehicle at the right price-no strings attached. It’s a tough gig, but for over 46 years, we’ve been making it happen for Morgantown and surrounding areas.

“Our profit margins are much smaller than the industry average for a vehicle sale, but we are able to compensate for it with our high volume and fast turns,”said Toothman.

We’ve learned that repeat business happens when customers feel respected, well-informed and confident in their car-buying decision. Our approach has positioned our dealership as a driving force in West Virginia, and has also allowed us to sell vehicles in 23 states and 3 countries.

We encourage you to read what our customers have to say, but please don’t take our word for it!  Go online and do your homework. The best purchases happen when you feel like you’re getting the very best deal; more often than not, however, customers find that Toothman Ford is the very best deal. The bottom line, is that if you’re in the market to purchase a vehicle, without the run around, you owe it to yourself to make the short trip to Toothman Ford, strategically located near Morgantown, WV.

Get to Know Your Vehicle at the Owner’s Clinic, Presented by Toothman Ford

Join us Thursday, June 26, from 5:30-7pm for an informal evening of expert instruction provided by the award-winning staff at Toothman Ford. Food and beverage will be provided by The Boston Beanery and all attendees will receive a voucher for a free oil change in the future.

Owner’s Clinic: Thursday, June 26, 5:30-7pm at Toothman Ford in Grafton, West Virginia

Join us Thursday, June 26, from 5:30-7pm for an informal evening of expert instruction provided by the award-winning staff at Toothman Ford. Food and beverage will be provided by The Boston Beanery and all attendees will receive a voucher for a free oil change in the future.

If you’ve purchased a vehicle in recent years, you’ve more than likely noticed a few advances in vehicle technology, available in a variety of makes and models. Ford, specifically, offers SYNC®, a hands-free entertainment and communication system available in many flexible packages to include SYNC®, SYNC® with voice-activated navigation, SYNC® with MyFord® and the most robust package, SYNC® with MyFord Touch® featuring in-car, voice-activated technology plus WiFi connectivity. 

If you’re puzzled by the latest innovations, or you’re simply unclear as to whether or not you’re leveraging all of Ford’s industry-leading technology, we’ve got something exciting for you: The Toothman Ford Service Department is unveiling its very own “Owner’s Clinic,” a free, hands-on learning experience for all vehicle owners, designed to educate and instruct individuals in the areas of technology, vehicle maintenance and general car care.

Join us Thursday, June 26, from 5:30-7pm for an informal evening of expert instruction provided by the award-winning staff at Toothman Ford. Food and beverage will be provided by The Boston Beanery and all attendees will receive a voucher for a free oil change in the future.

There’s never been a better time to get to know your vehicle. Whether you’ve purchased your car, truck or SUV from our dealership or not, we invite you to take advantage of this free educational session. There is no reservation required, walk-ins welcome to attend.

Staff Spotlight: Sales Consultant, Donnie McMillen

Toothman Ford Sales Consultant, Donnie McMillen, Recognized for Professionalism, Adaptability

Donnie McMillen

Sales Consultant, Donnie McMillen, has been recognized for his professionalism and adaptability at Toothman Ford by owner, JR Toothman

“I have worked with a lot of people in this business but Donnie’s ability to adapt to the ever-changing environment is second to none,” remarked JR Toothman, Owner.

After being recognized for having an impressive reputation, Donnie McMillen was recruited by sales manager, Dan McCollough, in 1998. As an automotive veteran, McMillen describes Toothman Ford as an “honest business environment,” that has given him the necessary tools for long-term, career success. 

McMillen, nick-named “Little Buddy,” enjoys the daily challenges of his sales role, including strong, informative communication, and recalls too many proud dealership moments to mention. Outside of the dealership, McMillen enjoys hunting, fishing and spending time with his family. He credits “years of experience” for his incredible ability to balance a rewarding career with an active, family-oriented lifestyle. McMillen lists his three sons as the highlights of his life. 

 “Our business continues to change rapidly, yet Donnie adjusts with it to give his customers the best-possible buying experience,” continued JR Toothman. “Donnie is literally a sales professional with an emphasis on ‘professional’, and I’m proud to have him as a valuable member of the Toothman Ford team.”

Congratulations, Donnie!

Toothman Ford and Will Johnson Celebrate 46 Years of Automotive Service!

West Virginia Ford Dealer

Toothman Ford Celebrates its 46th Anniversary

Have we got news for you! As mentioned on the Toothman Ford Facebook Page earlier this week, 2014 marks the 46th anniversary of Toothman Ford, West Virginia’s number one, family-owned Ford dealer. To celebrate this momentous occasion, we invite you to take advantage of incredible store-wide savings, honoring 46 successful years in business. 

Will Johnson Kicks Off 46th Anniversary

Founders, Jim and Becky Toothman, paved the way in 1967, establishing an extraordinary business model focusing on the needs of each customer in order to provide quality vehicles that fit individual lifestyles. Over the years, the dealership and service department has experienced tremendous growth due to transparent pricing and an incredible staff of automotive professionals, providing personalized customer service day in and day out.

Although we’ve expanded to a new, strategic location with state-of-the-art innovations, we still maintain a deep-seated commitment to our core values, to the community and to the customers that we proudly serve,” remarked JR Toothman, owner. “We’re happy to offer our customers the level of service, respect, professionalism and value that they deserve.”

Rev up your engines, we’re going to kick off this wonderful celebration with themed-savings on vehicles and services throughout the dealership. From now through the end of June, we’re offering $46 dollars down and $46 over invoice on the new Ford Fusion, Explorer and Super Duty plus oil change, tire rotation and battery check for $46!

We want to thank you for your continued patronage and cheers to another 46!

New Ford F-150 – First Truck to Offer Tougher, Brighter, More Efficient LED Headlamps

Ford F150


  • Segment-first LED headlamps available for all-new Ford F-150 will last more than five times longer than conventional bulbs
  • Use of LED technology in F-150 headlamps picks up on lighting trends in smartphones, tablet computers and TVs
  • Ford engineers subject LED headlamps to extreme heat and saltwater baths, and pummel with rocks, rock salt and ice to prove lamp toughness

[GRAFTON, WEST VIRGINIA, APRIL 28, 2014] – When the assignment is to reinvent the Ford F-150 while maintaining its heritage of being Built Ford Tough, even the headlamps matter.Until now, headlamps often needed to be replaced long before the end of a vehicle’s life. For the all-new 2015 Ford F-150, Ford wanted extremely durable headlamps. The Ford team found the answer in a lighting technology called lightemitting diodes, or LEDs.

No other light-duty pickup truck on the road today has LED headlamps. LED lamps use 63 percent less energy than the halogen bulbs seen in competitor trucks, and the light quality and aesthetics of the technology are superior. Most important, the LED headlamps in the new F-150 are more durable than conventional lights, and are made to last more than five times longer.

“Ford fires stones at this headlamp, expose it to extreme sun, soak it in saltwater, shoot rocks, rock salt and ice – it’s very tough to crack,” said JR Toothman, Owner.

LED is the fastest-growing segment in lighting technology, according to trade magazine LED Inside. Applications include smartphones, tablets, computers, TVs, luxury sedans, industrial, commercial and outdoor lighting. Even supermarkets incorporate LED lighting to make produce look fresher. What sets F-150 LED technology apart is how the headlamps are made, and how different they are from what the industry has traditionally used. To develop this cutting-edge headlamp technology, Ford leveraged the expertise of its longtime lighting developers OSRAM and Flex-N-Gate.

With the LED lighting system available for the new F-150, Ford lighting experts had more freedom with the lamp design, because LEDs are smaller than typical headlamps and are easier to package.

The new Ford F-150 LED headlamp unit uses semiconductor chips to control the light. The technology helps make LED lights more durable and therefore longer-lasting.

Ford designers created a unique lens for the F-150 LED headlamp with special machines that carve out 16 precision optical surfaces and 80 facets on the lens face to spread the light evenly.

The innovative design magnifies the light, allowing Ford to better illuminate the road for the new F-150 driver using just a single LED per lamp.

The crowning touch for the lighting on the all-new F-150 is another first for the auto industry. Ford designers outlined the LED headlamp with a thin LED tube to create a signature appearance for the new truck that can be spotted from great distances at night.

“Remember the craze in the 1980s with truck light bars?” said JR Toothman. “It looks so cool. I’m telling you, this LED light tube is going to be the next big thing. Our new F-150 owners will be longing for dusk every day, just to show off their trucks in dramatic lighting.”

Toothman Ford Experts explain why Ford-licensed BedRug Sportliners are best in show, offers huge savings for a limited time

BedRug BedLiner

Why spend good, hard-earned money on a premium pickup, like the industry-leading Ford F-150, if you’re not going to really protect the bed? Whether you’re utilizing your light or heavy-duty truck for personal or commercial use, Ford-licensed Sportliners by BedRug are best in show and out-perform dated spray in or drop in plastic liners every time. 

According to the Toothman Ford Service Parts Manager, Michael Miller, “This [BedRug Sportliner] is one of those rare products that manages to combine all of the advantages of the products it replaces with none of their disadvantages.” Miller stated, “The BedRug has the durability and easy cleanup of a drop-in bedliner, the comfort and cushioning of carpet, and it’s custom molded to fit like a spray-in.”

The BedRug Sportliner is the next generation of bedliners. Top features include unparalleled impact protection, 3/4” of super-absorbent, closed cell foam designed to reduce dents, and an unrivaled cargo safeguard that includes floor and sidewall panels to buffer valuable cargo. If that’s not enough, consider this:

“Sportliners are an excellent and stylish way to protect your truck in a way that is unique in the fact that it provides a skid resistant surface that is easy to install, and cost effective,” said JR Toothman, owner of Toothman Ford. “Why spend $600-700 on a spray in liner when you can have the fast and easy installation of a Ford Sportliner without the cost?”

Concerned about maintenance? The BedRug Sportliner resembles the look and feel of soft carpet, but is made from water-proof polypropylene resin that is virtually indestructible and can withstand years of harsh abuse .

“It looks just like carpet, so it’s amazing to see spills rinse right out of it,” remarked Miller. The plastic fibers don’t hold stains, and no special chemicals are required for clean up.”

For the quality, durability and practicality, the Ford-licensed BedRug Bedliner cannot be beat.

Our goal at Toothman Ford is to bring customers the very best in automotive innovation; we’re tough critics, but we wouldn’t offer you anything that we wouldn’t personally use ourselves. BedRug has earned our stamp of approval. Now through the end of June, Toothman Ford is offering $50 off of Ford-licensed BedRug Sportliners. We encourage you to stop in today and compare your bedliner to the practical utility of BedRug.

Toothman Ford Now Offers Customers Free Scan Check Service

Toothman Ford Service Department

When a dash light or warning light appears, such as the “check engine light,” the vehicle’s diagnostic system has detected a problem. While this light may pop up for any number of reasons, the service staff at Toothman Ford typically finds that the issue is related to the engine, transmission, brakes or suspension system. 

With dozens of potential possibilities, drivers are strongly advised to bring the vehicle into a licensed service department for assessment. When the check engine light appears, more often than not, drivers are not required to pull over on the side of the road; however, it is imperative that the vehicle is taken to a professional shop as soon as possible!

Troubleshooting requires hooking the vehicle up to a diagnostic tool, which, as many of you know, can cost a pretty penny. The staff at Toothman Ford is not only trained in diagnosis and repair, but also offers a Free Scan Check service, providing customers with valuable information regarding what type of work will be required, at no additional cost.

“While this initial scan, similar to that provided by Autozone or Advanced Auto Parts is not all comprehensive,” remarked JR Toothman, owner, “it does provide a good cost-efficient starting point for our customers.”

We are happy to provide this service at Toothman Ford, where price transparency is always our aim.You can count on the expert staff at Toothman Ford to properly diagnose and repair your vehicle. Make an appointment today, and get back on the road.